For donor appeals, check out the Sample Outreach Email and the Social Media Toolkit. Tip: Use the resources found on the #GivingTuesday website to perfect your appeals. Plus, those connections will be more likely to give because when supporters “vouch” for you through social sharing, they naturally boost your credibility.By mobilizing your current donor base, you’re ensuring that both your donors and their networks know about your #GivingTuesday campaign. Because of social media and online sharing, it’s now easier than ever before to get your cause (and campaign) shared by your donors to a larger audience. When people know about your fundraising plan and goals before #GivingTuesday begins, they’ll be more likely to take action when the time comes.Īlso, remember that #GivingTuesday isn’t just about engaging your current supporters but bringing newcomers into the fold. Remind your Facebook followers about the upcoming event with a series of posts, add a post-note at the end of the email newsletter, or start making phone calls.Ĭommunicate the date of the event, your goal, how to donate, ways to share the campaign, etc. Start communicating with donors about your #GivingTuesday campaign early. Indeed, your greatest #GivingTuesday campaign asset is actually your current donor base. To promote your campaign, you need more than a social media account. 1) Do We Have An Established Donor Base To Tap For Support? But before you dive into planning your #GivingTuesday campaign, here are 6 questions to ask. There’s no doubt that #GivingTuesday is a beneficial fundraising vehicle for organizations of all sizes and focuses, ranging from healthcare to international relations. In fact, the Case Foundation reported that between 20, donations raised during this 24-hour period doubled to a whopping $116.7 million. Because it’s planned smack-dab in the middle of our giving season, it’s not surprising that this “Global Day of Giving” has grown exponentially over the past 4 years. Since #GivingTuesday started in 2012, nonprofits, charities, and even individuals have encouraged donors to spend a day giving back to the causes that mean the most to them. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign. And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.”Īccording to the 2014 Digital Giving Index, over 30% of giving occurs at the end of the year, meaning that it’s absolutely necessary for organizations of every shape, size, and mission to schedule fundraising campaigns to capture those dollars. We’re decorating with pumpkins and gourds, spiders and witches.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |